About Groovon
The World's First
Always-On
Live Music Network
Groovon connects fans, artists, venues, communities and live shows across a continuous global grid, transforming a few hours at a show into an always-on cycle of discovery, experience, community, engagement and commerce.
The Show Never Ends.
Our Team
Experienced Industry Leaders Building Groovon
Subhra Das
Founder & CEO
Toronto
Former CEO, five-time Chief Marketing Officer, author and Harvard Business School alumnus, with 20+ years of executive leadership launching and scaling leading mobile telco networks across Europe, the Middle East, Africa and South Asia — from startup stage to multi-billion-dollar market leaders. Now on his second entrepreneurial journey, he is also an avid guitarist and performer at international jazz festivals, and holds a Master's Certificate in Guitar from Berklee College of Music Online.
David Sebel
Co-Founder & COO
Amsterdam
Executive and entrepreneur with 25+ years of international leadership in operations, finance and business transformation. David has held senior roles at T-Mobile, du Telecom, Philips, PayU and Eraneos, leading multidisciplinary teams and transformation programs across Europe, the Middle East, Africa, Asia and Latin America. His background combines finance and commercial expertise with quality, organizational design and scalable operational excellence.
Jason Jordan
Lead, Artist Partnerships
Advisory Board Member
New York
Former Senior Vice President, A&R at Republic Records / Universal Music Group, the #1 U.S. record label during his tenure. Previously Vice President, A&R at Hollywood Records / Disney Music Group, Director, A&R at Columbia Records, and President of Imagem Music US. Brings more than 30 years of executive leadership across artist discovery, development, music publishing and distribution.
Matt Bernier
Lead, Fan Commerce
Advisory Board Member
San Francisco
Former Visa Senior Director with a 12-year leadership career spanning global brand innovation, product strategy and national marketing promotions. Previously Senior Vice President, Global Client Lead at Monks, leading global client business across Netflix, Google, Meta, HP and LG; Vice President, Marketing at First Republic Bank; and Senior Account Director at IMG (160over90).
John Canaday
Lead, Venue Partnerships
Advisory Board Member
Raleigh, NC
Former Vice President, Venue Marketing at Live Nation Clubs & Theaters, where he led marketing strategy for 87 live entertainment venues, including the Fillmore and House of Blues brands, supporting nearly 10,000 live events and 10 million fan attendance annually. John has also held senior leadership roles with ASM Global, Elevate Sports Ventures, GMR and Omnicom Group.
Nadia Niccoli
Head, Brand, Movement & Growth
Toronto
Brand builder and growth executive with 20+ years at the intersection of entertainment, technology and consumer culture. Nadia was the first Head of Marketing for TikTok Canada, later leading North American category marketing across entertainment, music and sports. Most recently Head of Marketing and Business Unit Director, North America at Diageo, delivering category-beating brand results across the Crown Royal, Guinness and Captain Morgan portfolio, with earlier senior leadership roles across Corus Entertainment, Shaw Media and Canwest Broadcasting.
Christine Teixeira
Head of Creative &
Marketing Communications
Montréal
Brand leader with 15 years of experience spanning brand strategy, creative direction and marketing. Three-time founder with hands-on experience building and scaling brands from the ground up. Experience includes Apple, Airbnb and L’Oréal. Studied Graphic Design and holds a Certificate in Music Business from Berklee College of Music Online.
More Leaders
Coming Soon
Stay tuned as we continue to bring world-class leaders and partners to the Groovon team.
To deploy a human-centric and open infrastructure for the next era of music, where unthrottled organic reach, decentralized discovery, and high-margin commerce are the default global standards.